Source URL → 20 ad variants. Under 4 minutes.

Every step is automated and runs in parallel. Here's what happens between paste and download.

1. 1

   You paste a winning ad URL

   We accept TikTok, Reels, YouTube Shorts, and Facebook video URLs. The video is downloaded once, stored privately in your project, and re-used across every variant.

2. 2

   We transcribe the source — word-perfect

   AssemblyAI Universal-2 runs on the source audio, returning word-level timestamps, structural chapters, and a sentiment timeline. This isn't a transcript — it's a structural map of the ad.

3. 3

   Claude Sonnet 4 extracts the ad DNA

   Our brief extractor identifies the hook, problem, agitation, solution, proof, and CTA beats — and crucially, why this ad works: the angle, the cadence, the emotional turn. This is the spec your variants follow.

4. 4

   N distinct variant scripts

   Each variant takes a different creative angle (social proof, contrarian, problem-first, story-led, authority…) while following the same structural beats. No two variants of the same project use the same hook angle.

5. 5

   Hedra films the avatar with synced lips

   For each variant, ElevenLabs v3 generates a voiceover that matches your brand persona (with native sighs, laughs, and emotion). Hedra Character-3 then films a 9:16 talking-head clip with frame-perfect lip sync — the closest the industry gets to looking real in 2026.

6. 6

   Kling generates the b-roll

   Per-shot prompts derived from the ad brief are sent to Kling 2.6 Pro. Hero shots that need real-world physics (a product being unwrapped, a hand using it) route to Veo 3.1 Fast on Pro+ tiers.

7. 7

   Remotion composites the final cut

   Avatar segments, b-roll shots, your product imagery, word-by-word karaoke captions, and your brand chip get assembled into a 1080p MP4. Renders run on Remotion Lambda — sub-2-minute turnaround on most variants, all running in parallel.

8. 8

   Download & upload to Ads Manager

   Every variant arrives in the gallery as it finishes. Download the MP4, paste it into Meta Ads Manager / TikTok Ads / YouTube. Test all 20 in a single ad set. Let the winners cook.